The Department of Animation and Visual Effects organized a five-day Production Design Workshop for fifth-semester Animation & VFX students (2022 Batch) from 31 August to 4 September 2025. The sessions were led by Ms. Rupali Gatti, who brought professional insights from her extensive experience in art direction and production design.
The workshop aimed to build students’ conceptual and practical understanding of production design tailored for animation and VFX. Participants explored how visual storytelling, world-building, color, and shape language contribute to narrative tone and mood.
Day 1 – Introduction to Production Design & Visual Storytelling
Students were introduced to the evolving role of a production designer in animation and VFX projects. The session focused on world-building and narrative visualization, followed by an exercise in designing a public space.
Day 2 – Environment & Prop Design
Participants studied composition, color theory, and mood-board creation. Each student refined their initial public-space concepts based on one-to-one feedback from the resource person.
Day 3 – Collaborative Session & Adaptation
Due to unforeseen circumstances, the day was reshaped into a collaborative character-development session with filmmaker Ms. Gitanjali Rao, linking production design with parallel storytelling processes.
Day 4 – Studio Pipeline & Workflow Integration
Students learned about collaboration between departments, understanding how production-design elements fit into the larger animation and VFX pipeline. They reviewed their work for clarity, design consistency, and narrative support.
Day 5 – 3D Conversion & Final Evaluation
The final session focused on translating 2D designs into 3D spaces, simulating how production designs are realized in animation and VFX films. Students presented their completed design packages, including look books, mood boards, and style guides, for evaluation.
Students appreciated the interactive and hands-on structure of the sessions and valued the focus on portfolio-based learning. Faculty members observed that the workshop effectively bridged theory and industry practice, enhancing students’ ability to articulate and present design ideas.
Ms. Rupali Gatti commended the participants’ enthusiasm and encouraged more frequent industry-linked workshops to expose students to professional production workflows.
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